Case Leadgen

Pole Dance Studio
AMAGI LOVE

5

hot leads a day

104

leads for campaign

23

working days

Project description

Hello everyone, hamsters from the lead generation department are in touch, or not, it’s not like that, you need a little more pathos … Hamsters from the “lead generation” department are with you. Oksana Rostova, head of the studio, contacted us, and without thinking twice, we got to work.) We don’t want to make the case big and load you with unnecessary information, so there’s a minimum of water, a maximum of numbers and actions! Let’s have a ride…

A Task

Hello everyone, hamsters from the lead generation department are in touch, or not, it’s not like that, you need a little more pathos … Hamsters from the “lead generation” department are with you. Oksana Rostova, head of the studio, contacted us, and without thinking twice, we got to work.) We don’t want to make the case big and load you with unnecessary information, so there’s a minimum of water, a maximum of numbers and actions! Let’s have a ride…

Problem

It seems to us that all clients have one task: “I pay 12,000, I want to get at least 36,000”. OK. The task was to generate phone numbers of people who want to sign up for a class at Amagi Love.

The target audience

GEO:

St. Petersburg
GENDER:

Female
AGE:

19 - 30 years old

CHOOSE 3 CATEGORIES OF TA:

– students (they do it for fun, because it’s “fashionable” now. The goal is to take a beautiful photo for the social network) – they study for only 2-3 months, then they merge. The database of such girls showed a good result in the form of responses and leads, but we knew for sure that the life of such a client would be short.

– young mothers (work out to change the situation + in order to get back in shape) – there is pain – they often sit with their children, and if the child is sick, they can “leave and not return”.

– schools – competitors and thematic groups about Pole Dance – The problem was that many were already engaged, but those who managed to get out gave a good profit).

BENEFITS OF
THE SCHOOL

They were voiced to us in the brief, and they covered people well:

the largest network in St. Petersburg. 5 branches
two-hour classes: pylon hour + stretching hour
free rehearsals in the studio for students
strictly 1 person per pole, or the lesson is FREE!
individual performances in the studio for a loved one – IS FREE!
average prices in the city

What “worked”
and what not really

The base of young moms that we have collected from groups: Peter’s moms, pregnancy, etc. – gave disgusting feedback, moms are busy raising a new generation of winners!)

Schools of competitors – went perfectly.

Remember, we wrote above that we were given a fire list of competitor groups that are promoting their groups? — We do a little gray and add these groups to our favorite Target Hunter, and parse new people every day, and work with them. This method gives a VERY COOL RETURN IN THE FORM OF CONFIRMED LEADS.

Result

During the dialogues with the target audience, we provided all the necessary information, namely: