Case Facebook/Instagram
3
times lower
request price
50%
reachability
560%
ROI
Project description
CUSTOMER:
Directly Vladislav Pluzhnichenko and Sergey Dubov.
GOAL:
The maximum number of leads at the minimum price with a high payback.
GEO:
CIS
Vladislav is the head of the Red Hamster marketing agency, Sergey is the God of the commodity business in the Arabian Peninsula and the USA.
Progress of work
As you can see, we are constantly working in the field of info business and it was extremely important for us to understand this kitchen from the inside. For this, a cool course on commodity business was created. By combining the skills of Vladislav and the experience of Sergey, we managed to create something truly valuable! Looking ahead: 73% of the students who are studying with us have already reached the result of $1,400 in net profit per month. But now is not about that.
FIRST STAGE OF WORK
It all started as a classic system in the info business. As a result, it became clear why only 2 out of 10 projects in this market manage to work in plus for a long time.
We launched Creo with a call to start making money on goods. But we did not take into account that this niche was severely burned out by competitors (We will not write their names, because we have them in our cases =))
INSIDE VIEW
The first results were deplorable, on average about $1.2 per registration. TA was reluctant to make contact. As a result, we learned that 20% of all visitors to our webinar had already taken similar courses from our competitors, and were extremely dissatisfied. This of course motivated us to improve all the training material.
One day of work Yes, yes, yes. You can say: “Why didn’t you test on small volumes? Why immediately make 1000+ registrations per day if the price is expensive?
Answer: We decided to take a bold and our experience in this niche.
FULL JOB
When we finally managed to feel the audience (it took about 4 days), we completely changed the strategy in our creatives. We tested the most controversial placement of the Audience Network and good results! At first, we used only E-mail, SMS mailing, and on the “thank you” page, we transferred it to the messenger for a bonus.
Results: From the first 1000 registrations, we only got 540 in messengers. This means that only 54% of people wanted to take the bonus. Of these, 240 people reached the webinar = 24%. In principle, this is a good result. We just made a mini chain that warmed up before the webinar.
Then we removed E-mail and SMS, and made 500 registrations for the test, immediately through instant messengers. The user chose the messenger where it is convenient for him to communicate (Viber/Vk/FB/Instagram/Telegram). And what do you think? 250 people on the web = 50%
We spent 2 TIMES LESS MONEY, and made the same result on the web.
The next step is to create and write a sales funnel. ROI 560% YES YES, EXACTLY 560! And now we continue to improve! That is, despite the fact that we closed people at the webinar + our sales department did a good job, we still closed the heating chain in messengers combined with the New Year’s promotion for almost the same amount. We were delighted.
CONCLUSIONS
Info business indicators of our customers have increased several times! And I am sure that we are already in the TOP 3 in the CIS in terms of info business promotion. What can I say, remember our case, where we made 4,400 applications for 1 day for $0.20, and 57,000 applications for $0.18 per month for a female psychologist.
Summing up
We have shown excellent results. We work further!
3
times lower
request price
50%
reachability
560%
ROI
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