Case Leadgen

Study and Attestation of Coaches - Pole Fitness

2

hot leads
a day

52

leads
for campaign

23

working
days

Project description

Hello!

The lead generation team is in touch, and we want to present our new case, friends. It’s kind of official. Well damn, and our client is an international school)

Client – Training and Certification of Pole Fitness Instructors, Air Ring / Canvases. We were approached by a professional trainer Elena Artamonova with a request to bring leads to the school of international level instructors.

The Instructor Certification Course is the most complete Course for those who are serious and professional in their training and coaching activities, who seek to improve their qualifications and skill levels, and also want to be recognized as a Certified Trainer.

A TASK

Other traffic sources burned out and a new stream was needed, a new atmosphere, new cool leads).

PROBLEM

No problems, we have been working together for a year, and there have never been any problems.

Even when we repackaged her groups and corporate identity, there were no problems. Everything is going cool, fun and fire in general)

THE TARGET AUDIENCE

GEO:

Russia
Gender:

Women
Age:

from 18

The completed brief showed that these are girls from 18 years old, involved in sports / dancing / fitness with at least 6 months of experience.

We segment the directions by audience:

– First of all, we need to find existing instructors (fitness, dance, gymnastics, acrobatics).

We identified several good groups: master classes, championships, festivals, in general – all events related to Pole Dance and Aerial gymnastics.

Additionally, we looked for groups with top instructors.

— gathered members of our community and made an analysis of the target audience.

Dance schools and several thematic groups were identified, such as: POLE DANCE GIRLS, World Pole Dance, Pole Dance is Art, Pole Dance Overheard.

BENEFITS OF THE SCHOOL

The most detailed textbooks in Russia with a volume of 180 pages (!)
>100 (for each level) elements with the technique of making insurance and a description of all the mistakes made;
the possibility of obtaining a certificate of First Medical Aid;
the possibility of obtaining an international certificate;
exchange of professional experience with colleagues and the “star” chief instructor;
the opportunity to take the Course in the absence of coaching experience;
the opportunity to take the course again during the year for free!

WHAT "WORKED"
AND WHAT NOT REALLY

At the very initial stage, the audience of master classes, championships, and festivals worked best of all. But, since it was small, we placed a second base and decided to combine them.

Our task was to convey to the target audience as much necessary information as possible. The script turned out to be large and unreadable, but in it we described all the benefits of the courses, dates and costs. This was done in order to warm up the target audience to the temperature of a “hot lead”!

Вывод

On average, there were 2-3 hot leads per day, compared to the context and target, where there were 2-3 leads per week, this is a cool result)

Screenshots in the studio:

Summing up

We were able to achieve the goal set before us, and the client was satisfied.

Project cost - $160

2

hot leads
a day

52

leads
for campaign

23

working
days

WANT THESE AND BETTER RESULTS -
CONTACT US!

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