Case Facebook/Instagram, Google

Promotion on Wildberries

$4000

Budget

2%

CTR

$0,06

Cost per click

About the project

Niche

Goods
Source:

Instagram, Yandex Direct (YAN and Search), Google Ads (KMS)
GEO:

Russia

Audience: Men + women, 18 – 60

Wide target audience
Interests related to the product
Full semantic core
Look-a-like
Retarget

What are we focusing on:

Budget $4000 per month, $1330 per source
The planning horizon of the launch of AC is 3 months
Reach the payback point in 3 months
Set KPI by lead price
Set KPI by volume of leads

ABOUT THE PROJECT

Today we will talk about a fairly popular topic at the time of writing this case – creating and promoting your own store on Wildberries.

Of course, we did not create the store from scratch, but the launch of advertising on all sites was made from scratch, which complicates the task at the start.

At the request of the customer, in this case you will not see the product itself and what category it belongs to, since I was asked to keep this information secret, but I will try to attach as much information and figures as possible so that this case is complete, consistent, and most importantly interesting for you readers!

PAIN of TA

Of course the price
Product quality
Trust in the seller
Delivery times
Guarantees

Working process

Facebook/Instagram

Instagram, in principle, gave approximately the same results, both in work for the general public and in terms of interests. The main thing is that we quickly reached the payback and eliminated unnecessary ads at the expense of utm. Received clicks with an average cost of $0.10.

Yandex Direct

The networks gave a good result, but the percentage of failures did not give an ideal picture. The source is good, paying off and cost-effective, now the main focus will be on reducing the percentage of failures and increasing the quality of traffic. Received clicks with an average cost of $0.11.

Google Ads

Google CCM gave the best result in terms of technical indicators and about the same results as FB. Received clicks with an average cost of $0.02.

Summing up

At the moment, there is a question of choosing between CCM and YAN, so far it is difficult to say what to lean towards, since for adequate statistics analytics you need at least 5-6 months of hard work.

$4000

Budget

2%

CTR

$0,06

Cost per click

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