Case Facebook/Instagram
80
Applications
$7.68
Cost of application
$16 000
Potential investment
from a client
Project description
TA:
Investors
KPI:
The maximum number of leads at the minimum price
GEO:
Russia
GOAL — The maximum number of leads at the minimum cost.
Progress of work
A client who has his own greenhouse business in Russia turned to the hamsters for help in finding investors in his business and provided a website. The product is very interesting – investment in agriculture, namely the construction of greenhouses for growing vegetables and berries. The minimum investment threshold is $16000. Interesting? Let’s go!
The site turned out to be quite large – with a description of all the details, a gallery and contacts on each page. There was a “Request a call” button in the header and footer of the site, which, after a brief registration, led to a thank you page. Since we have been working with the client for a long time, we decided that we will pour for conversions, based on the number of applications left for the call. We took access to Google analytics, set up a few goals and rushed into battle!
Creatives from the start got a good return:
Progress of work
First, we launched on people who already have a business and are looking for assets. The audience turned out to be quite expensive and the exit from it was weak. After taking a broad interest in business, the CPM decreased significantly, there were more applications, but they did not become less targeted because of this. This is for 1000 shows.
Facebook feed is the most expensive of the placements, so we focused on Instagram. This trend is observed in all audiences, but without testing, you won’t know the truth))
Data from the office for exactly a month, taking into account tests:
At the moment, we decided to finalize the site in order to increase the conversion, so we took a technical break.
Creatives from the start got a good return:
Bottom line: 80 applications with an average price of $7.68 in a business with a minimum investment of $16000 PER MONTH.. After finalizing the site, wait for a new case-sequel!
Summing up
We showed excellent results. We keep working!
80
Applications
$7.68
Cost of application
$16 000
Potential investment
from a client
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