Conference in Kuala Lumpur

We started analyzing the target audience and started preparing creatives. Since there is a CC on the client side, we collected it on a lead form, linking it to a Google Sheet so that the data is automatically uploaded. Launched!

In 2.5 weeks, we collected 91 leadswith a price of $6. Oh, it’s time to include an anti-crisis targetologist in the work.

The creative with the best result of all time was this one:

The decision was made to redo the ad images, complete the text with emoji and of course more calls to action! We also expanded the placements for the show and revised the audience. Start with new Creos and…

Here are the best images, in person:

We formed several adsets and every night at exactly midnight the budget increased, and with it the volumes. As a result, the new campaign for 10 days of work (1 day the cabinet was unpaid) brought 251 leads for less than $3.

In the process of raising the budget, the cost per lead also grew, so we decided to collect people who interacted with the lead form, just as the pixel collected enough data. We also collected active visitors on Facebook and Instagram profiles.

And, with a small budget, because the audience is small, we launched it.

THE FULL PICTURE — 342 leadswith an average cost of $3.78.