Case Leadgen

School of 3D design by Iosif Chetvertakov

3

hot leads
a day

64

leads for
campaign

23

working
days

Project description

Hey everyone!

Hamsters from the lead generation department are back in touch, and we want to share our projects with you, so we are diligently working on forming them into full-fledged cases!

Believe it or not, sometimes we write case studies instead of eating and eating in our free time. Yes, we make sacrifices for you. Tanya even lost weight (vk.com/id33542474)

Let’s goooo!

A TASK

In January 2017, the designer and general director of the 3D design school Iosif Chetvertakov from Moscow contacted us. At the time of writing the case, which is September 28, 2017, we are still working on his project and everyone is happy. Hey Iosif)

The task was set very clearly: to identify the most interested audience, to bring leads by collecting phones, thus increasing the number of students in the school.

P.S.

The cost of training remotely started from $367, and in the classroom – from $500.

PROBLEM

There were no obvious difficulties in the work, Joseph provided us with the maximum of the necessary information, quickly answered all the questions that came up in the process of communication between our manager and the target audience.

THE TARGET AUDIENCE

GEO:

Moscow, all Russia
Gender:

Female and Male
Age:

18-34

Geo – mainly Moscow, but since training can also be done remotely, they focused on the whole Russia.

Age – from 18 to 34 years old – conducted an analysis of metrics and achievement of goals, basically this age category leaves an application (in 70% of cases). Then we were given a customer base, and we saw the same picture.

Gender – men and women.

When filling out the brief, the client described his target as follows:

designers
architects
studio design
students who want to change jobs for their creative business.

To identify the most interested audience, we requested a database of existing customers and made an analysis of the target audience using our favorite Target Hunter service.

school 3D graphics
school of computer graphics
school of architecture
interior design studio

DO NOT STOP
ON ACHIEVED

The base collected according to the keys that we defined in the parser gave good results. Good but not great! We used a tool as cunning and sneaky as our lead generation hamsters to bring our client an already “warmed up” audience. Every day, in addition to the main base, we worked out newcomers to the competing groups! It gave us really hot people. After all, people rarely just join groups 😉

OUTPUT

In the course of communication with the target audience, we talked about the teacher, the benefits of studying at school, briefly about the course, told the address and the date when the introductory lesson would take place, and only after that we asked people for a phone number!

On average, we received 3 leads per day.

As a result, in a month we have 64 high-quality leads, informed as much as possible!

P.S.

Now the base is burning out a bit (pfft, half a year has passed, of course), but we continue to make 2 leads a day.

Our client quickly processed leads and here is the result: