Seda Casparova - "Voice Can"

Unfortunately, there was no high-quality landing page for receiving traffic, so we collected applications through lead forms. Fortunately, the speaker prepared a short video message for advertising, which allowed us to get the maximum relevancy rate.

The application period is from December 13 to December 20. Considering that the webinar is already on the 20th, and the first day of the launch was incomplete for the show, everything lasted a week. The audience was initially segmented according to the interests of public speaking and negotiations into:

• those who want to gain self-confidence;
• sales managers.

The result was about the same, since these are adjacent segments of interest.

Since the budget was limited, and #hamster_targetologist gained momentum from the start, we had to drastically reduce the volume by disabling “expensive” adsets. So, we left only the cheapest ones, and faced price jumps by 4 times

A sharp reduction in budgets helped to resolve the situation. In the end, the situation looked like this.