Gatoga is a cloud gaming PC for any device. In simple terms, why buy a car when you can rent it. Same here. Car sharing for gamers.
Pretty good prices that build a loyal relationship with potential customers, as well as 24/7 support, which is good news.
Of course, here there is an emphasis on the LTV of the client, since at the moment earnings are not paid back.
A couple of screenshots of what the community looks like, where we drive traffic
PAIN of TA
Well, well, well. How has the world come to be that the only way to motivate someone is to create a feeling of “pain” or a need for a product or service? You can talk on this topic for hours, but let’s move on to practice.
The simplest and most logical thing that comes to mind is a weak computer that cannot handle modern games.
In fact, it is. Of course, everything was presented from different angles, with an emphasis on a particular situation, somewhere they added about the price, somewhere about convenience. But the essence remains the same, people go and buy because their iron does not pull.
Working process
Landing correction
I very rarely intervene in this section, and this project is no exception. Everything was done perfectly, only minor changes were made for SEO promotion, but more on that later.
VKontakte
Average cost per click $0.12
Пример объявлений и компанийExample ads and companiesExample ads and companies
An example of the best creative (bundle) that came in and gave a conversion rate of 4% over a fairly long distance.
Another one of the creatives that showed a pretty good result. It seems to me that the result here is due to the narrow segmentation of the target audience.
Yandex Direct
In contextual advertising, we worked only in the YAN plane, according to the possibilities of the budget. Since search campaigns are very often effective, but not profitable at the moment (without taking into account the LTV of the client). With YAN, we got quite cheap clicks, with a rather small bounce rate, and in the process of work, many sites were downvoted, as a result of which the performance improved over time.
The average cost of a click is $0.07. The average cost of a conversion is $6.
In general, the context showed good results, but in this situation, the target turned out to be more cost-effective.
With YAN, we got quite cheap clicks, with a rather small bounce rate, and in the process of work, many sites were downvoted, as a result of which the indicators improved over timeIn general, the context showed good results, but in this situation, the target turned out to be more cost-effective.
SEO
I added this section to complete this case.
There is nothing special to write about SEO promotion as such, all the work was standard and was carried out to a greater extent on the stock exchange, in search of high-quality links and sites.
First of all, rental links were bought, articles for SEO were created and written, these pages were optimized to improve indexing in search engines.
During the first month of work, the keys entered the TOP-80 on Google and Yandex, which I consider an excellent result at the start.
Summing up
Summing up, I want to note (not only in the plane of this case) that an integrated approach is the ideal business development solution that many bypass.
Yes, of course, this is a more expensive pleasure both in terms of paying a specialist and advertising budget, but this method fully justifies itself, at least in terms of finding the best solution among several traffic sources.
