Case Facebook/Instagram, Google

RGB floor lamp from Antonio Ibialisto

$700

Budget

4000

Applications

$0,16

Application cost

About the project

Niche:

goods (lamps)
Source:

Instagram, Yandex Direct (YAN), Google Ads (search)
GEO:

Russia
Terms of cooperation:

3 month
KPI:

of $3.30 per lead, KPI of 200 leads

Audience: Men + women, 18 – 45

Took interest tik-tok
People who are fond of photo shoots
Interior Design
Interest associated with minimalism
Gathering the audience of competitors VK and parsing on Instagram
Lovers of Scandinavian design
Interest in LEDs
Favorite look-a-like
Pixel FB
And finally, advertising to a wide audience

I repeat, the site was already there before the start of work, but we made several adjustments to ensure that the closing of the visitor in the application was most effective.

Pain of TA

What is the first thing that comes to mind? Yes, the usual beautiful luminous thing
Replacing a conventional lamp or night light
Installation in establishments (hookahs, clubs, pubs)
An original gift for loved ones
Great attribute for background when shooting

Working process

Site correction

Immediately make a reservation that both male and female were tested. As well as a breakdown by age in sections 18-35 and 36+. Certainly for each segment

What’s added/corrected:

Feedback form
Block of advantages
Shopping cart
Lots and lots of “order” buttons
5Brief answers to key questions

Facebook/Instagram

We started with Instagram. There were quite a few unique ads, but it was worth it.

In total, we spent about $186 on Instagram during the test period. (VAT included) This gave us 87 leads at $2.14.

In terms of audience interest, it came out about 55/45 in favor of the weaker sex, but in terms of sales, 90% of purchases were made by men

Google Adwords

Here I used ads in the search. As you can see, the price in the search does not differ much on the same YAN.

At the time of the test AC, a little more than $173 were spent. Received 74 leads for $2.37.

In Google Adwords, I used not only direct queries for RGB lamps, but also similar queries for related segments to expand traffic sources. But the best results, of course, showed profile queries.

Yandex Direct

We worked only with YAN. It showed itself more than excellent and came out as the most effective source of traffic out of all three.

$306 were spent, 120 leads were received at $2.57 each.

But you say: Stop, it’s more expensive than Instagram! And you will be right, but do not forget that the goal of any advertising campaign is sales. And the quality of traffic from Yandex advertising networks was much higher.

Summary of all the work:

At the moment, we continue to work in this area, in all three areas, choosing the best ads and target audience. Each traffic source has its own advantages

Why didn’t we take VK? Well, firstly, of course, not a rubber budget at the test stage. Secondly, it seems to me not the best place to sell this product. Although I may be wrong.

At the moment, more than 4,000 applications for the purchase of this product have been given for the entire time.

Summing up

At the moment, we continue to work in this area, in all three areas, choosing the best ads and target audience. Each traffic source has its own advantages.

$700

Budget

4000

Applications

$0,16

Application cost

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