Selected 3 categories of target audience:
- Students (they are engaged for entertainment, because it is now "fashionable." The goal is to make a beautiful photo for social network) — they only do 2-3 months, then merge. The base of such girls showed a good result in the form of response and leads, but we knew that the life of such a client would not be great.
- young mothers (engaged in changing the situation + to return the shape) - there is pain, they often sit with children or if the child is sick, they can "go away and not return"
- schools - competitors and thematic groups about Pole Dance - The problem was that many people were already engaged, but those who managed to get it were given a good profit)