SMM CASE

RIGHT CHOICE -TAXI DISCOUNT

PROJECT DESCRIPTION

At the end of March, the client asked us to increase loyalty to his brand in the social networks. We offered him a strategy of positioning him in social networks. He accepted the idea quickly.

TASK:

Create reliable social channels for the company, attract the target audience to the community and increase brand loyalty.

PROBLEM

Company did not have a single social channel; a lot of negative feedback was expressed in the address of this company.

Decided to act

Since the company did not have a single representation in social networks, the initial task was to select sites where the target audience could be concentrated.

What did we do

WORK STAGES

  • Create and design a page
  • Fill the page with content
  • Attract targeted subscribers
  • Launch advertising posts in Vkontakte and Facebook leading to the main page
  • Launching advertising action in communitys with target audience
  • Community moderation and work with the audience

# 1

GOT A RESULT

The action has received:
more than 5 000 shares and more 8 000 likes

The community got 5 585 people

Target audience in the community 72%

Audience from 5.03.14 to 8.04.14

was 262 342 people

Coverage of 11 000 people a day, for us
became a completely normal thing.

Almost every day we got positive feedback, comments in the community + users showed their photos with the logo of this brand and it’s advertisement in the city.

Posts with questioning gained more than 100 votes


30 000 entertainment communities are not always as good as this commercial community with 5500 participants.




The director of this taxi was very pleased, the taxi orders went up and increased in two, a lot of positive feedback. Negative feedback no longer appeared in runet. All the people who wrote negative review earlier were contacted and given free rides, so that they returned to this service.

# =

RESULTS

PROJECT COST

/

12 000UAH

WORK PERIOD

/

from 01.03.15 to...
  • 5 585 Target audience entered the community
  • 8 000 likes for promotional post
  • 5 000 reposts
  • 262 342 compiled coverage target audience

We achieved the goal set before us, and the customer was satisfied.

What such or better result?

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