{"id":4056,"date":"2022-03-17T22:40:29","date_gmt":"2022-03-17T19:40:29","guid":{"rendered":"https:\/\/redhamster.bz\/cases\/promotion-on-wildberries\/"},"modified":"2022-04-03T16:53:33","modified_gmt":"2022-04-03T13:53:33","slug":"promotion-on-wildberries","status":"publish","type":"cases","link":"https:\/\/redhamster.bz\/en\/cases\/promotion-on-wildberries\/","title":{"rendered":"Promotion on Wildberries"},"content":{"rendered":"\n
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ABOUT THE PROJECT<\/strong><\/h3>\n\n\n\n

Today we will talk about a fairly popular topic at the time of writing this case – creating and promoting your own store on Wildberries.<\/p>\n\n\n\n

Of course, we did not create the store from scratch, but the launch of advertising on all sites was made from scratch, which complicates the task at the start.<\/p>\n\n\n\n

At the request of the customer, in this case you will not see the product itself and what category it belongs to, since I was asked to keep this information secret, but I will try to attach as much information and figures as possible so that this case is complete, consistent, and most importantly interesting for you readers!<\/p>\n<\/div>\n\n\n\n

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PAIN of TA<\/h3>\n\n\n\n
  • Of course the price<\/li>
  • Product quality<\/li>
  • Trust in the seller<\/li>
  • Delivery times<\/li>
  • Guarantees<\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n

    Working process<\/strong><\/h2>\n\n\n\n

    Facebook\/Instagram<\/strong><\/h2>\n\n\n\n

    Instagram, in principle, gave approximately the same results, both in work for the general public and in terms of interests. The main thing is that we quickly reached the payback and eliminated unnecessary ads at the expense of utm. Received clicks with an average cost of $0.10<\/mark><\/strong>.<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n
    \n
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    Yandex Direct<\/strong><\/h3>\n\n\n\n

    The networks gave a good result, but the percentage of failures did not give an ideal picture. The source is good, paying off and cost-effective, now the main focus will be on reducing the percentage of failures and increasing the quality of traffic. Received clicks with an average cost of $0.11<\/mark><\/strong>.<\/p>\n\n\n\n

    \"\"<\/figure>\n<\/div>\n\n\n\n
    \n

    Google Ads<\/strong><\/h3>\n\n\n\n

    Google CCM gave the best result in terms of technical indicators and about the same results as FB. Received clicks with an average cost of $0.02<\/mark><\/strong>.<\/p>\n\n\n\n

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