Case Funnel
$350
Budget for
the first funnell
477
Registrations for
the webinar
$350
11 sales for
this sum
1100%
ROMI
Introduction
TA:
Entrepreneurs
KPI:
$2
GEO:
USA, Europe
Isabella Ritz is a business coach, an expert in doing business on the American Amazon platform.
Working process
Initially, there was no strategy to attract new customers, purely driving traffic to the webinar with the subsequent sale of the course. But the first advertising campaign showed a good result and the client decided to scale up by ordering a full-fledged sales funnel.
We developed a landing page with an enticing lead magnet, which transferred to a messenger, where a mailing list with various usefulness came.
An example of a chain of letters from one of the funnels:
In the first 2 days, the funnel was tested. We tried different audiences, geos and creatives to find the best cost per lead. At the end of the testing, video creatives showed the best result.
Over the next two weeks after the launch, we received 477 registrations at a price of $0.73.
Let’s sum up: The first funnel fully paid for itself, taking into account marketing costs, showing a phenomenal ROMI of 1100% relative to the budget spent on attracting traffic to the funnel and the income from the sale of the course. We continue to work with the client, testing new lead magnets and warm-up options for new products. And, in order not to “throw words into the wind” about what great fellows we are, we attach a video review of Isabella Ritz herself on the background of the White House.
Summing up
The client is satisfied, we continue to work.
$350
Budget for
the first funnell
477
Registrations for
the webinar
$350
11 sales for
this sum
1100%
ROMI
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