Case Facebook/Instagram

Security systems from Apsardzes Alianse

268

Leads

5

Month
of cooperation

€12,47

Price for lead

€3343

Budget

About the project

This is a local business in the tiny country of Latvia (population up to 2 million), installing security systems (Ajax, etc.). In the context of a limited audience, it’s not the targeting settings that come to the fore, but the quality of creatives, offers and promotions that we work on together.

About the project

TA:

Owners of offices, apartments, houses who need protection of their property
GEO:

Latvia, Riga
KPI:

lead €15

Working process

Cooperation began in December. We analyzed the possible options for New Year’s promotions and launched on the strategy Conversions to the site + retarget conversions to the site + some media advertising to increase awareness (Reach)

Before the new year, we received 45 leads and positive reviews for our work.

In January, we launched 3 more landing pages and a quiz.

Quiz showed the best cost per lead among other landing pages 32 leads at (9.46 euros). While all sites gave 77 leads at 18.70(Not all leads are displayed on the screen, due to the fact that multiple conversions were configured, which are displayed at the adset level).

February went down a bit in terms of sales, because the budget was limited, but we still managed to squeeze 25 leads for 23 euros from the site.

In March/April and partly in May, the client left to refine the product and returned in mid-May.