Case Facebook/Instagram
936
Leads
$2.91
Average price for lead
19
Days of work
A little about the project
A client turned to us – the founder of Like centers in Kharkiv and Dnipro. A large-scale business conference was planned in these two regions, and our task was to collect the maximum number of visitors, with which we did an excellent job. Do you want to know the details of how it was? Ok, let’s go!
Project description
TA:
Entrepreneurs, business owners, and people who plan to start their own business
GEO:
Separate advertising campaigns for Kharkiv and Dnipro
KPI:
3$
GOAL:
Collect the maximum number of applications for the offline conference of Ayaz Shabutdinov
Working process
Having prepared the creatives, we started work on March 19. Campaigns worked without interruption for 11 days and during this time we received 452 leads worth $2.69.
The account then became indebted, so the ads were suspended. On April 5, we launched campaigns again and worked for 8 days without a break, having received the following results: 484 leads for $3.10.
Such a sharp increase in the cost of the application occurred due to the fact that Facebook could not withdraw the budget from the card, as a result, we lost account trust.
But despite this, we got good results: 936 leads for $2.91. We met the conditions and did not go beyond the established KPIs.
So, I hasten to show you the best creatives. Dnipro (left) and Kharkiv (right):
Summing up
Despite the loss of account trust, we got good results: 936 leads at $2.91. We met all the conditions and did not get out of the established KPI.
936
Leads
$2.91
Average price for lead
19
Days of work
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