Project description
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CUSTOMER:
Back health webinar
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A TASK:
The registration fee for the webinar is up to $0.60.
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GEO:
CIS
Case Facebook/Instagram
1366
Registrations
$0.62
Cost for registration
28
Working days
A FEW WORDS
ABOUT THE PROJECT
This is the first time we have come across a similar topic of webinars, but experience has already suggested the target audience we need. For the convenience of tracking and launching, we made a mind map, in which we painted our initial audiences.
For work, we decided to use FB and Instagram, since these social networks have been showing impressive results for a long time, and our experience in them is increasing daily.
Project description
CUSTOMER:
Back health webinar
A TASK:
The registration fee for the webinar is up to $0.60.
GEO:
CIS
Progress of work
Advertising was launched in Russia, Ukraine, Belarus and Kazakhstan with a division by gender and placement. It turned out 21 ad groups with 6 different creatives in each.
The advertising campaign was launched by agreement with the customer on October 2nd. On the second day of work, the result was achieved – 47 registrations for $0.52.
For 5 days of work, 364 registrations were made at a cost of $0.51. It was possible to reach a high volume and make 2000+ registrations in these 5 days, but we had a limit on the advertising budget.
Since the webinar was on October 7th, the advertising campaign was stopped in the evening.
After a couple of days, the work was restored, we made adjustments to the text, indicated new dates and the FB optimization made itself felt. Leads for $2.66 there are very few of them.
HOW DID WE SOLVE THIS PROBLEM?
And this strategy worked) And so much so that the temporary increase in the registration price had almost no effect on the overall performance of the advertising campaign:
WHAT WE'RE WORKING ON NOW
The new campaign had a lot of ads that were under review for several days. I had to write to technical support, but it helped – now all ads work. The price of registration for the webinar is gradually decreasing.
Instagram as a placement proved to be better in terms of a low registration price, but we are starting to test the Facebook advertising platform to scale ads and increase coverage.
The customer was given recommendations on reworking the landing page and setting up messengers. This affects the percentage of registrations and accessibility to the webinar.
We also expect to increase the advertising budget, because we see that it is potentially possible to reach the figure of 10k+ registrations per month
Summing up
We were able to achieve the goal set before us, and we continue to work with the client.
1366
Registrations
$0.62
Cost for registration
28
Working days
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