Beauty right into the brain

Initially, the name of the webinar was chosen (oddly enough) by subscribers by voting in the community. We were given a landing page with the slogan “Beauty straight into the brain.” #Hamster_targetologist liked this name, so #hamster_designer immediately started making images with this slogan. After a couple of hours, it was noticed that the name was changed to “State of Beauty” … After talking a little, we decided to test both names.

After the launch, the metrics clearly told us the winning name, but the numbers are too small for an accurate comparison, so we’re giving it more time to show. And…Here are the final statistics:

The price for registration was settled and equalized, regardless of the name. Facebook was connected in the process, but the result was more expensive. Initially, $266 were allocated to gather an audience for the webinar, then the bar was raised several times to $467 and $734. Considering that the allowed geography is only Moscow, the price per lead pleased.

Examples of top-performing creatives: