Case Facebook/Instagram

Jewelry Workshop Brokka

14933

Еransitions

$0.1

Сost per click

$40000

Turnover on the
site for 4 months

A TASK FOR US

The client went to the complex SMM and our goal was to bring the maximum number of clients from the social networks + to form a base of people with whom we could work in the future through mailing lists and promotions + increase activity in the group and its growth.

WHO WE DECIDED TO WORK WITH

  • People who are interested in amulets, talismans and amulets, who are members of at least three thematic communities
  • Direct competitors. Jewelry workshops
  • Indirect competitors Jewelry
  • People interested in Slavic culture
  • Slices by competitor groups

Project description

The client that we will analyze in this case is engaged in the creation of jewelry of gold and silver. Thematically, they can be attributed to Slavic jewelry. From this we decided to build on.

Stages of work

  • Creating and designing a community
  • Filling the community with content
  • Attracting targeted subscribers
  • Launch of advertising in VK and FB leading to the community
  • Launch and distribution of the promotion to groups with the target audience
  • Community moderation and work with the audience

WHAT WE HAVE DONE

The group design sucked so we redid the design ourselves

We fixed a post in which we talked about all the benefits and visually showed the product

We connected an application personalized for the user

FIRST STEPS

Knowing the intricacies of working with the jewelry niche, we decided to create a chain of sales, because selling jewelry for 50k in the forehead – you will certainly excuse me. Posts were made thematic, people were redirected to the group’s private messages. It was obvious that no one would just write to the group’s messages, as a result, we offered people to write “I want a gift” and get a pleasant surprise. The gift was a 10% discount on the first order through group messages.

People write every day – the sales funnel works perfectly.

Summing up

We were able to achieve the goal set before us, and we continue to work with the client.

14933

Еransitions

$0.1

Сost per click

$40000

Turnover on the
site for 4 months

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