Case SMM

Discount Taxi - The right choice

5585

New target
followers

8000

Likes on the
promoted post

262342

Reach of TA

Project description

At the end of March, a client addressed us with a request to increase loyalty to his brand on social media. networks. We offered him a strategy for positioning him in the social networks. He quickly accepted the idea.

Task

Create reliable social channels for the company, attract the target audience to communities and increase brand loyalty.

Problem

At the time of the start of work, the company did not have a single social channel, a lot of negative reviews.

Decided to act

Since the company did not have a single representation in social networks, the initial task was to choose sites where the target audience could be concentrated.

WHAT WE DID

Stages of work

 

  • Creating and designing a community
  • Filling the community with content
  • Attracting targeted subscribers
  • Launch of advertising in VK and FB leading to the community
  • Launch and distribution of the promotion to groups with the target audience
  • Community moderation and work with the audience

GOT A RESULT

The action gained: more than 5,000 reposts and more than 8,000 likes

5,585 people have been added to the group

Target audience in the group 72%

The audience coverage from 03/05/14 to 04/08/14 amounted to 262,342 people.

Coverage of 11,000 people a day has become completely normal for us

Almost every day we receive positive feedback, statements on the wall in the group + users upload their photos with the logo of this brand and, having seen its advertisement in their city, take a photo and throw it on the wall.

Results

Poll posts got over 100 votes

 

The performance of 30,000 entertainment publics is not always as good as a commercial group with 5,500 members.

 

The director of this taxi was very pleased, taxi orders went up and doubled, a lot of positive feedback. Negative reviews no longer appeared on the Runet. Anyone who has previously left a negative review has been contacted and given free rides to return to this service.

Summing up

We were able to achieve the goal set before us, and the client was satisfied.

Project cost - 12 000 грн.

5585

New target
followers

8000

Likes on the
promoted post

262342

Reach of TA

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