Case Facebook/Instagram

Dmitriy Karpachov – сommunication with children Webinar

5685

Registrations

$0.33

Cost for registration

30

Days of ad
campaign

Introduction

GEO:

Ukraine
TA:

Parents of children under 11
КPI:

0,5$ for registration
GOAL:

Attract as many people as possible to the webinar without going beyond the KPI

Working with well-known media psychologists-influencers is already part of the usual rhythm of our work. First Pavel Rakov, then Natalia Kholodenko, and now they have reached Dmitry Karpachov. Whether the cooperation turned out to be successful this time, let’s figure it out.

Working process

We created creatives with targeted messages and launched the first test for a 3-day online intensive.

And here are the results.

0,38$ for registration. Not bad result, but we are perfectionist hamsters. Therefore, we decided to test the CTR of ads and launch videos with the speaker. AND…

Minute clips with Dmitry Karpachov, where he walks through pains and values, went worse than static images. There are several reasons for this. To paint all the hypotheses in this situation does not make much sense. Therefore, we returned to the previous working scheme and got a result that fully fit into our KPI.

Summing up

As a result, we received 5685 registrations at an average price of $0.33. We continue to work further. At the moment, we are connecting new GEOs for coverage. So, there will definitely be a case. Follow Red Hamster. Follow Red Hamster.

5685

Registrations

$0.33

Cost for registration

30

Days of ad
campaign

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