Case Facebook/Instagram
1530
purchases
$19
for purchase
1
month of work
A LITTLE
DETAILS
This client has been working with us for a long time and at the moment the main task was to get the maximum number of confirmed purchases at an affordable price. The audience for the entire time of work did not change, as did the offer itself, which entailed an increase in the cost per conversion. Sooner or later, any audience begins to “burn out”, unfortunately. As one of the possible options, we decided to test the scaling of the business manager on 4 different accounts using different creatives.
Целевая аудитория
CUSTOMER:
Products category beauty and health for men
A TASK:
Get more than 1500 conversions worth up to 150 rubles
GEO:
UAE, Oman, Saudi Arabia.
We have been working for a long time and continue further
Progress of work
To begin with, we prepared creatives. A LOT of creatives) This was required for successful scaling, and also because of the number of products (4 main products + single and double dosages). We tested completely different approaches – from the most hackneyed and allowed by the strict rules of FB, to the frankly forbidden, only miraculously passed moderation (miracles do not happen, in the process 3 out of 4 accounts fell in turn and only 2 managed to be unbanned). From the small secrets of creating creatives for a given GEO and target audience, we share this – do not invent a wheel. Arabs do not perceive complex logical chains in creatives, creatives in which it was necessary to think in order to understand the message came out too expensive. On the other hand, the most simple calls and pictures in the “before-after” style, the image of a problem area, well-groomed handsome models showed good results. Creatives with animals gave mixed results and rarely “shot”, so we do not recommend abusing them, although they are allowed.
WHAT ARE THE RESULTS AND CONCLUSIONS?
In total for the month of work (from April 26 to May 26), 1530 confirmed purchases were received for various products at an average cost of $2. We have achieved KPI, but initially we expected better results due to 4 accounts.
Here are the results of one of the advertising cabinets for that period. Part of the campaign has been archived, and some campaigns are still running. And the audience did not “burn out”, and the cost per lead remained the same.
WHY DID IT NOT WORK?
All accounts worked for the same audience and pushed each other out of the auction by increasing the cost and cutting off the number of purchases. This can be clearly seen in the purchase table:
The launch of each new account seriously destabilized the work of the others, and at the moments of the ban, the survivors gave good performance. As a result, on average, 4 accounts brought about 50 purchases per day, and earlier we received about 40 purchases from 1 account. So, this kind of scaling does not give a serious advantage, and we are already deciding how else to exceed the set KPI. And that means to be continued!
Summing up
We were able to achieve the goal set before us, and we continue to work with the client.
1530
purchases
$19
for purchase
1
month of work
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