Case Facebook/Instagram
90
sales a day
$2
registration
продажи
17000
followers
Project description
GEO:
UAE, Saudi Arabia, Jordan, Bahrain, Kuwait
Customer:
Products category beauty and health for men
Task:
as many mobile numbers as possible to call the cost of one number - no more than 4$
We have been working for a long time and continue further
FIRST STAGES
OUR WORK
First of all, we started creating content. Everyone who has worked with Facebook is already familiar with their harsh rules regarding advertising. All of our sales posts were banned within a few days, so throughout the whole time, we remade them every few days, or created new ones.
P.S.
We tried to make all posts as primitive and understandable as possible (the customer immediately warned that clients do not always understand complex texts). Therefore, on creatives, we used images of products and problem areas of a person that these products solved. The best were the “before-after” images, which clearly conveyed to the viewer what would happen to him if he used the product.
Our work
We decided to collect numbers through the comments left under the post, that is, the format for promoting the record. As a result, we managed to reach a result of 200-300 numbers, the cost of which did not exceed $0.05. Less than 5 cents per application! “Magically!” you think. We also thought so, but then we had to face pitfalls. Approves from these phone numbers were terrible. It was necessary to change the approach to collecting leads.
Considering the huge flow of numbers and the cost of the call center, we decided to pour through the cabinets to landing pages with an application form for sending. The intermediate result for that period is 50-90 sales per day, the cost of the sale is no more than $2. With this approach, there were 3-5 times fewer applications than phone numbers from comments, but the profits increased. By increasing the intention – a potential client needs to specify not only a phone number, but also a name, email, address. Plus, cost reduction for a call center, since calling is carried out only for users interested in the product.
Audience:
Anyone interested in personal care and health.
Total
After much thought about how to increase the number of sales, we decided to scale the campaign. Added more products, new countries (Bahrain, Jordan, Kuwait), enabled mass following on Instagram. We made 40 separate landing pages for each country and each product. The results so far are 60-90 sales daily, the cost of the sale is $2. In parallel with sales, we made about 17 thousand subscribers, thanks to which native sales began in the group.
Summing up
We continue to work, our goal is at least 300 orders per day.
90
sales a day
$2
registration
продажи
17000
followers
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