Case Leadgen

Dance school Family Dance

3

Hot leads
a day

188

Leads
for campaign

75

Working days

A little about the project

Do you want to learn how to dance cool? Me too. But you have to work.

A TASK

Analyze the work of the company, attract a new target audience. Increase the number of students in children’s choreography.

CUSTOMER

Any issues were resolved with the customer promptly, received good feedback and instant response. A gold of a client!

THE TARGET AUDIENCE

GEO:

Orenburg
GENDER:

m\f
AGE:

18-37

Initially, we decided to try the target audience not only for young mothers, but also for fathers. Since less advertising is aimed at them and the efficiency of the work should be higher.

Carried out a breakdown by age, starting with office workers. In the course of the burnout of the base, they switched to a younger audience to attract students to other areas of the school.

We mainly used the following t/a portraits:

Mothers (age 25-37). Interested in child development. They go to various family trainings, they want to creatively entertain the child.
Dads (25-37 years old). Interested in the comprehensive development of the child. Interested in various courses for children.
Office workers (23-31). They lead an active life style, they want to learn something new.
Students (). They also lead an active lifestyle. Due to more free time, they can attend classes more often.

SCHOOL ADVANTAGES

Variety of directions, flexible schedule, availability of a FREE trial lesson, low pricing policy.

WHAT "WORKED"
AND WHAT NOT REALLY

Greatly worked the audience of mothers. In the first month, the direction of children’s choreography was completely scored. Then we worked on office staff and students.

The target audience of fathers did not work, this target audience did not react very actively to our offer to attend a trial lesson. After two weeks of testing various databases of fathers, it was decided to abandon this target audience.

OUTPUT

We worked with the dance school for 3 months.

During the dialogue with the target audience, we provided various USPs that we selected for each portrait, which contributed to improving the quality of leads.

On average, there were 2-3 leads per day.
On average, 63 leads were received per month
For 3 months of work – 188 leads

Summing up

We were able to achieve the goal set before us, and the client was satisfied.

Project cost - $150

3

Hot leads
a day

188

Leads
for campaign

75

Working days

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