About the project
When work began on the creation of a funnel for Shark Taxi, we could not even imagine that the results would be so cool, but the sharp shark teeth and our sensitive hamster scent did the trick.
Case Funnel
15000
people in the funnel
$0.04
cost for one person
2
months of work
Task
Reduce the cost of sending expensive notifications, automate the process of warming up new and regular customers, and increase the recognition of the taxi service.
Problem
Every month, Shark Taxi spends about $18 500 notifying its huge customer base with SMS notifications about discounts, special offers and news. A pretty big sum comes out a year, which obviously does not please the owner.
About the project
When work began on the creation of a funnel for Shark Taxi, we could not even imagine that the results would be so cool, but the sharp shark teeth and our sensitive hamster scent did the trick.
What we did
The main highlight of the entire funnel is the enticing lead magnet. As a lead magnet to attract the target audience into the funnel, we chose the “Real Cossack” test, where a person was asked to test their knowledge of their hometown. At the end of the test, a nice bonus was waiting for the lucky one, but to get it you need to follow the conditions, and you could find out the results when you go to the messenger.
By the way, what are we all talking about. You yourself can go all the way to hitting the funnel. We will not reveal all the chips, the most interesting is waiting for you in the messenger)
The second bonus is waiting for you at the end of the case. Don’t scroll over.
Stages of work
And here are the results. In July and August, the coverage was more than 450,000, they showed ads to almost the entire city, maximizing recognition. Given the well-designed lead magnet, the price for the result came out cheap.
What is the result?
There are currently over 15,000 people in the funnel. And that’s just for 2 months of work. The numbers are growing every month. The client no longer spends money on expensive SMS notifications, but simultaneously and free of charge notifies all his clients about important news. The popularity of the telegram channel is also growing. We launched it together with the funnel for greater audience involvement.
Summing up
And here is the promised bonus. Detailed article, where we show the entire filling of the case. Read it, there is also a lot of useful stuff.
15000
people in the funnel
$0.04
cost for one person
2
months of work
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