Case Facebook/Instagram

Kirill Kaftanik - Info Biz China

2900

Registrations

$0.4

Registration
price

$1129

Spent

ПАРУ СЛОВ О ПРОЕКТЕ

Заказчик достаточно известен, занимается инфобизом по торговле с Китаем - Кирилл Кафтаник. Нам сразу поставили условия, суточный бюджет не имеет значения, главное - регистрации на сайте и чтобы цена не превышала 35 руб за регистрацию. Лили трафик на лендинг https://china-business.pro со стандартной формой регистрации: почта, имя.

THE TARGET AUDIENCE

CUSTOMER:

Info biz China; Kirill Kaftanik
A TASK:

2,000 registrations no more than $0.50.
GEO:

Russia, Ukraine, Kazakhstan

The customer is quite well-known, he is engaged in info business for trade with China – Kirill Kaftanik. We were immediately given the conditions, the daily budget does not matter, the main thing is registration on the site and that the price does not exceed $0.50 per registration. We sent traffic to the landing page https://china-business.pro with a standard registration form: mail, name.

FIRST STAGES OF
OUR WORK

First of all, we began to determine the audience – who are these people, what do they do.

Based on the topic of the webinar, these should be people who are interested in the fastest possible earnings, or those who do not want to work for someone, but only for themselves.

WHO WE DECIDED TO WORK WITH

Students 20 – 25 years old, and people interested in business and self-employment, 25 – 55 years old. For each audience, we have selected different headlines and appeals that have the greatest impact on them. The pictures were made according to the principle: for students it is funnier, for those who are older – prettier and more specific.

Examples of work are shown below.

This is how it looks from the inside:

ВТОРОЙ ЭТАП
НАШЕЙ РАБОТЫ

Then, we started selecting a site, VK and OK were weeded out immediately, in our time it is TOO expensive to promote info business in VK and the audience is burnt out. We settled on Instagram, a large audience, it is convenient to work, the price per lead is much cheaper, plus, there is a rich experience in this social network.

Pictures were made in two formats: timeline and stories. As the result showed, stories give bombastic results. Payment format – conversion. Why is that? Everything is very simple, if you work with large traffic flows, FB optimizes your advertising campaign.

FIRST DAY OF WORK

PROBLEM ONE

The registration price and quantity was ok with us, but we wanted more, at least 300 per day, so we started scaling up and the application price increased significantly.

PROBLEM TWO

The number of registrations fell by 25% after scaling.

HOW WE TREATED IT

We noticed that many of our ads fell out of rotation, because of this they practically did not turn off, and the price for registration increased by 5 times. What is it connected with? Proper commodity neighborhood, that’s how. We have created a separate campaign for our posts. Thus, we separated posts with a relevance score of 6-7 from posts with a score of 8-9.

And voila, everything works!

CONCLUSIONS

Insta has once again confirmed that this is a great traffic channel that you just need to use! And Facebook has once again proved that the conversion optimization algorithm works one hundred percent. Also, we realized that in no case should you create many ad groups in one campaign. Divide and rule!

The customer is satisfied, we continue to work further, and our goal will be to do a minimum

32k registrations per month.

Summing up

We were able to achieve the goal set before us, and we continue to work with the client.

2900

Registrations

$0.4

Registration
price

$1129

Spent

WANT THESE AND BETTER RESULTS -
CONTACT US!

Submit application

Subscribe to our
page on Instagram

www. instagram.com/red_smm_hamster/