Case SMM

Lessons Info Business

4.47%

conversion of the site

162

application

189

sales

Project description

In June 2015, or rather from the 22nd, we launched our project Redhamster.ru: “Social networks: RELOAD”. Someone will call it an info business and will be right in principle;) In principle, like many companies and advertisers who contact us, we expected a good conversion from the site, and we didn’t even worry about targeted traffic. And so, let’s get started!

A TASK

If you are new to business, then you will only see the top of the iceberg and think that the guys stupidly decided to cut the dough and plunge into the world of info biz. But this is only the top of the iceberg, in fact, the main focus was on those people who do not want to do it themselves and turn to us. That is, in this way we wanted to let our target audience know about us, about our methods and get a flow of traffic to our services. We have reached our goal!!!

PROBLEM

The problem was just huge. VKontakte did not let targeting and retargeting on our Landing. VKontakte decided that we were promoting competitive services.’ – VKontakte also decided that we probably shouldn’t get traffic to this site from social networks at all. VKontakte networks. The administration marked our site as malicious, arguing that …. (see post above). In fact, the administration even blocked the link to Instagram. Now, when you want to go to your friend’s Instagram profile, you will be warned that this is a malicious site and asked to copy the link and paste it into your browser, if you haven’t changed your mind yet.

THE TARGET AUDIENCE

We decided to gather admins of commercial groups whose niches were of interest to us in the future. (that is, we did not collect admins of hairdressing salons, etc., we gathered those who in the future (remember our main goal) want to work with us and order from us. We also sparred an active audience of such communities as Business Molodost (https: //vk.com/molodost_bz) and Goal: 1 billion rubles per year for Ayaz Shabutdinov (https://vk.com/ayazshabutdinov) Well, the logic was simple, if a person reposts and comments on entries in these communities, then he has business. A person who is far from business, he is simply not interested in reading these communities. We did not lose;)

WHAT WAS DECIDED TO DO:

Since the company did not have a single representation in social networks, the initial task was to choose sites where the target audience could be concentrated.

WHAT WE DID

Stages of work

We used a methodology developed by us to inform our target audience (collected with the help of Cerebro) according to the list
Spammed on the base. Forgive us those who were in the database for spam. But I’ll be honest, we spammed thinking about you, that’s why you received only one message from us;)
Through the SocHunt service, we tracked site visitors. Thanks to SocHunt, we have sold over 50 lessons.
Working with opinion leaders

GOT A RESULT

Result for the month of work: 2543 targeted visits

The depth of views and time on the site are very pleasing

The most interesting thing is that the site conversion was 4.57%, it could have been better, of course, but there is something. But website conversion is not the end.

In total, we received 162 requests, of which we were able to process only 89.50% of the conversion from the request to the sale, which is cool in our opinion

MORE – MORE
MORE NUMBERS

Website conversion: 4.57% of people;
Target visits (applications): 162
From the application to the purchase: 89 people – this is 55%, a very good indicator
Thanks to the trap: 55 sales of lessons, exactly 55 lessons, the higher figure is a person.
Total sales: 189 sales. The price of one lesson is $13.2.
The fate of the remaining 45%: 24 people said they did not want to study and offered to take their project and promote them. 10 of which agreed to our budgets and are now cooperating with us

TOTAL

We are more than just happy with the result. Almost all information businessmen told us that we should do a free entrance, we did not listen to them and did not bother, and we did not regret it.

We were even recommended by successful bloggers:

Only one of them was bought, but you can guess which one.

Summing up

We were able to achieve the goal set before us, and the client was satisfied.

Project cost - $400

4.47%

conversion of the site

162

application

189

sales

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