Investments in strawberries

A client addressed us with an interesting product – the search for investors in a business from the field of agriculture, namely the cultivation of strawberries. The minimum investment is $6000 in one season. The geography of the search for potential customers is the whole Russia.

The landing page was put in order a bit, the creatives were prepared and we started.

From January 13 to February 11, 71 applications were collected with an average price of approximately $6.38. Plus, contacts were listed on the site, including a phone number, which made it difficult to track the actual number of requests from traffic. It was decided to create a new landing page to increase the conversion of the site. Because of this, the conversion tracking event in the cabinet was changed. From February 11 to March 11, 98 interested contacts were collected with an average price of $4.71.

The conversion of the new site was higher, and this, in turn, lowered the cost per lead. Based on the data obtained, the new site, with the same volumes, saved the customer $200 per month. And this despite the fact that the customer insisted that the site should have a phone number for direct communication. Therefore, the actual number of conversions was higher, but how much is unknown. Therefore, we consider only by cabinet))