Case Leadgen

Dance school Kateling Dance Studio

2

Hot leads
a day

238

Leads for
all the time

5

Months
of work

Project description

When you haven’t kneaded the bones for a very long time, it’s hard. You will scare away all the grandmothers with a crunch. And we were approached by Evgeniy Kaletin, the founder of the international dance school. And by the way, they are located in Moscow… So everything is close and at hand! More details after you leave us your number…

Joke.

A TASK

Create new lead traffic using the lead generation technique. Increase the number of school clients per month, upgrade the atmosphere to level 80.

PROBLEM

The target audience received a lot of advertising due to the location of the office in Moscow. Well-made design, which in turn helped to stand out from the competition.

THE TARGET AUDIENCE

GEO:

Moscow
GENDER:

m\f
AGE:

20-45

It was decided to divide the base into 3 portraits

1) Single people looking for a couple. Social dancing is well represented in the school. There are reviews of how people found a soul mate.

2) Office workers (+ IT people). Discover a new hobby, develop creatively and dilute their daily routine..

3) Those who want to lose weight. They are interested in various methods for getting rid of excess weight or just want to get in shape.

SCHOOL ADVANTAGES

They were voiced to us in the brief, and they covered people well:

The cost of a trial lesson is $4 in one of the directions. Argentine tango – $12
Convenient location
Low prices
Joint parties and outings
High-class teachers
Cozy atmosphere

WHAT "WORKED"
AND WHAT NOT REALLY

The design had a good effect on existing subscribers – it contributed to an increase in the subscriber asset, readers began to reach purchases more often.

2 bases went well:

for those who want to find a mate
office workers

Badly:

those who want to lose weight

We divided the database of office workers and those who are looking for a couple into several subgroups and wrote individual scripts with hooks for each subgroup.

OUTPUT

We have been working with the company for half a year now.

Due to a more detailed study of approaches to the t\a and dividing it into subgroups, we got hotter leads.