Case Facebook/Instagram
1064
requests
4.07
request cost
7
days of work
About the project
Many people think that meeting your love on a dating site is another myth. A client who did not agree with this statement at all contacted us.
Our task is to bring as many people as possible to the webinar at the lowest possible price. Do you want to know what happened next? Then go ahead!
About the project
TA:
Typical girls who want to find a man and build a serious long-term relationship.
GEO:
Separate regions of Russia, with an hourly difference from Moscow of a maximum of 5 hours.
KPI:
The lower the cost of the application, the better.
Working process
We started work on March 15th. We decided to test 2 types of creatives (1 ours and 1 of the customer) and here are the results we got:
Here we can very clearly see the moment when the customer interferes the work and, as a result, the results are not very good. The customer’s creatives were disabled, and the campaign began to scale with ours.
Actually, here is the reason of such gorgeous results:
Conclusion: Despite of everything, we collected 1064 applications, the average cost of $0.05.
Summing up
The reachability to the webinar was 70%, which cannot but rejoice, since we got to the audience we needed.
1064
requests
4.07
request cost
7
days of work
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