Case Facebook/Instagram
11444
Registrations
$0.34
cost for registration
14
days of ad
campaign
A few words about the project
TA:
Women 21+
GEO:
Ukraine, Russia, Kazakhstan
KPI:
$0,4
GOAL:
Attract as many people as possible to the webinar without going beyond the KPI
Introduction: We have been working with Natalia Kholodenko and Dmitry Karpachov for a long time and successfully continue to cooperate on various projects. This time the client turned to us to attract the target audience to the online webinar “How to love yourself and increase self-esteem.” What results we got, now we will tell everything.
Working process
The total duration of the advertising campaign, 14 days. About 800 people registered per day. The recognition and expertise of Natalia Kholodenko, as an experienced psychologist, played an important role in obtaining these indicators. In Russia and Kazakhstan, the price for registration came out a little more expensive, due to the weak popularity outside of Ukraine, but this did not stop us from investing in the set KPI.
Summing up
As a result of the advertising campaign, we managed to reduce the registration cost by 25% from the previous team’s indicators and not go beyond the KPI ($0.4). From the webinar, several groups were recruited for a paid course.
We hope this was not our last collaboration and we will still delight you with the successful results of top psychologists and speakers of the CIS.
11444
Registrations
$0.34
cost for registration
14
days of ad
campaign
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