Osteopath - Collecting an interested audience in the funnel

The main offer was a lead magnet, where the client, after registering in the funnel, received useful videos with exercises for the back, neck, and joints. Also, after downloading video exercises, people were offered a tripwire product, which, as a result, beat off half the cost of traffic. Well, what?)) We paid for the lead! Why not offer him something to buy immediately)

Every day, between 300 and 400 warm customers fell into the funnel. People received useful articles from Evgeniy Bozhiev, invitations to free webinars.

Thanks to clear analytics for the entire period of the advertising campaign, we managed to get 85,693 leads for $0.25.

Of course, things did not go as smoothly as we would like. Since Facebook does not actively like the topics of medicines, doctors and the like, we often encountered account bans. But by trial and error, we achieved excellent results.

According to the interests of the audience, massage, back, neck, joints were chosen. Interest “Massage” gave an expensive lead, and was disabled. The back, neck and joints gave the best results. And, of course, we will show you a couple of creatives that gave the best result: