Case Facebook/Instagram
6515
Registrations
$0.64
Registration cost
$4155
Spent
ABOUT THE PROJECT
When working with media personalities, it is very important not to harm the image with your advertising. Therefore, all texts and USPs were worked out as accurately as possible. The customer is large, we had no budget restrictions. The main limitation is $0.65 for registration.
Целевая аудитория
CUSTOMER:
Info biz for girls. Pavel Rakov
A TASK:
The maximum number of registrations for the new master class "Love at the Limit".
GEO:
All Russia
FIRST STAGES OF
OUR WORK
First, we had to decide on our target audience. Based on the theme of the master class “Love at the Limit”. For the most part, we needed girls in a relationship or married. But it turned out to be a rather narrow audience, so for the test we decided to also take those who are not in a relationship.
Who we decided to work with: girls 20-55 years old, watching TV and making online purchases + all kinds of marital status.
INSIDE VIEW:
SECOND PHASE OF
OUR WORK
The choice is obvious, FACEBOOK, and more specifically Instagram. Don’t go to a fortuneteller here, everyone already knows that our wonderful ladies spend more time on Instagram than on FB. And yet, this placement is great for focusing on the visual component.
Ad formats tested feed and video in feed. Recently, we have been refusing stories, because the auction for them is very overloaded. We put a pixel on the site, select the conversion goal, because we are set up for a huge amount of work, optimization will not hurt us.
INSIDE VIEW:
FIRST CONCLUSIONS REGARDING THE TEST:
The video went in, but it was too expensive, we were well aware that when reaching a large volume, the price for registration would be x3. But the feed on Instagram went as we see with a bang, $0.09 for registration is an excellent result, which easily allowed us to scale.
RESULT OF 3 WEEKS OF WORK:
CONCLUSIONS
The best platform for working with info biz is Instagram. If you want to scale your campaign, look at the initial figures during the test, if at the testing stage the cost of a lead is not particularly suitable for you, then look for new working links, because raising the daily budget will increase the cost several times.
Summing up
We were able to achieve the goal set before us, and we continue to work with the client.
6515
Registrations
$0.64
Registration cost
$4155
Spent
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