About the project
-
GEO:
Ukraine
-
КРI:
3$
-
LEAD PRICE:
16$
Case Facebook/Instagram
4663
Registration
Webinar
1,5$
Average cost of
registration for
all the time
7
months of
cooperation
7165$
Budget
About the project
This is the company “Performia”, which has been in Ukraine for more than 11 years, the purpose of which is to strengthen businesses, has its own technologies for training and recruiting staff.
Our task is to bring as many leads to the webinar as possible. Target participants are business owners with a staff of 15 or more people.
About the project
GEO:
Ukraine
КРI:
3$
LEAD PRICE:
16$
Working process
What did you do at each stage of work with screenshots from the advertising account, creo, screenshots from the site, etc.
We started work on September 25th. During the cooperation, we cast traffic into 5 different funnels. At first, we worked with a breakdown into interests and marginal rates. This option gave an acceptable cost per lead, but poor target audience in terms of traffic.
After some time of cooperation, the cabinet flew into a ban, and it was not possible to unblock it due to the fact that it was not possible to confirm the company itself on Facebook by providing documents. We moved to cabinet 2.
In cabinet #2, we started working more through a warm audience and using the LAL method, which made it possible to receive more targeted traffic. But in addition to the webinar, we also poured on the sale of the training itself at a discount.
There was also an option for a paid master class.
During the work, a lot of tests were carried out:
In our work, we used both variants of creatives – static and dynamic.
Best pictures:
Video creatives that delivered great results:
Summing up
We tell what has been achieved, we give figures with the results of the work.
4663
Registration
Webinar
1,5$
Average cost of
registration for
all the time
7
months of
cooperation
7165$
Budget
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