Case SMM
2
hot leads
a day
51
leads for
the campaign
23
working days
Project description
We have not pleased our subscribers with cases for a long time, therefore, on my legal day off, I sit and form one of our projects into a full-fledged case. This time, our client was the head of the dance, theater and vocal school “Promotion” from Kazan. He contacted us at the end of November 2016.
A TASK
It was the most banal: increase the number of students in the group and receive daily leads from social networks; increase activity in the group and fill the group with the target audience.
PROBLEM
There were no obvious problems, and in the process of work there were no pitfalls, everything went well.
THE TARGET AUDIENCE
AGE:
from 3 to 17 years old (boys / girls) - the main directions.
GEO:
Kazan, Tatarstan, Russia
SOCIAL STATUS:
STATUS mixed.
Most often bought by: Parents of toddlers (from 3 years to 6 years)
P.S. Of course, we received more information, but this is so, in a nutshell, so as not to burden you)
How we collected bases:
P.S. Who cares how we collected them, by what groups, with what requests, etc. just write to the PM of the group, we will describe everything in more detail, we will provide all the groups, how many bases turned out, how much test, etc.
WHAT WE DID
ATTRACT TARGET SUBSCRIBERS
We attracted targeted subscribers according to the database we collected (whom we collected is described above)
We started working on November 23, when there were 7,492 members in the group, and for a month of work (we decided to take the result for a month of work), there were already 8,376 participants in the group!
In total, in a month of work, we received 884 targeted subscribers, although our goal was to attract the warmest possible leads, and subscribers to the group acted as a bonus to work.
Usually, we make at least 1500 target subscribers per month, and a maximum of 3000, but it was hard with the target audience, they didn’t really react to the group itself.
LAUNCHED TARGETING ADVERTISING
We launched targeting ads for promotional posts, sewing UTM tags into the link so that the client could accurately track where the person came from.
Unfortunately, we cannot show you the statistics, because our targetologist archived it …
(Damn, very bad, because the statistics there were good)
Oh well, next time we’ll throw more!
We set up targeting not just for a promo post with a link, we launched it with a poll, so that later we could unsubscribe to people who voted but did not follow the link and continue the dialogue with them. As practice shows, this is a very good way to process objections and close a person. We post the same post in groups so that a person can go to the site if he is interested and vote if he has doubts or is lazy.
TOTAL
In the screenshots you can see the result for each lead in the table.
In total, we received 51 leads
To be honest, this is our worst indicator in terms of the number of leads in SMM, but after monitoring cases with such a target audience, we found that we have a very good indicator when compared with others. Soon we will start packing all our cases, where you will see what we are doing and 300 leads to the dance school, and the group is growing by 2000 people, but there the target audience is not children and not mothers.
In any case, the client was satisfied, and that’s good!
– If you look at the screenshots, you will see that we have increased the activity in the group very well.
Summing up
We were able to achieve the goal set before us, and the client was satisfied.
Project cost - $400
2
hot leads
a day
51
leads for
the campaign
23
working days
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