Case Amazon

Sale of goods for pregnant women - Commodity business on Amazon

958

Leads

$2.7

cost for lead

182

purchases

142

reviews

Introduction

And again, the commodity business on Amazon, but now a completely different niche – goods for pregnant women. The client came with a request to increase the number of reviews and improve the rating. Did we succeed or not? See yourself.

About the project:

What we did:

At the very beginning of our work, we developed and tested creatives that no expecting mother would pass by.

 

In 4 months, we received 958 leads with a conversion rate of 20%. Of these, 142 reviews were left, the client was satisfied! Let’s take a look at the rest of the numbers:

 

  • Advertising budget $2,568
  • Number of leads 958
  • Cost per lead $2.7
  • Number of purchases 182
  • Cost per purchase 14.1$
  • Number of reviews: 142
  • Cost per review without gift card $18.1

Summing up

The rating increased from 3.5 to 4.3, which can be considered an excellent result. We will continue to cooperate with this client in other projects.

958

Leads

$2.7

cost for lead

182

purchases

142

reviews

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