Case Facebook/Instagram
770
Registrations
$0.27
cost for registration
16
working days
Project description
Budget
$270
KPI:
the maximum number of applications at the minimum price.
GEO:
Russia
Hello everyone, in continuation of the case Case – Voice can read a new one. Let’s go!
Progress of work
Several webinars were planned, the first on February 28. Traffic was launched on February 19 for different audiences. First of all, they set up an interest in oratory and salespeople. Then we collected an audience from Instagram – everyone who has ever subscribed to or interacted with Seda’s content. By the way, Instagram is well run with high-quality content and “live” stories. They also asked for a file with clients to create a lookalike audience.
Since the first webinar was especially important, most of the budget was assigned to it. After the first 6 days of work, we got the following result:
293 registrations with an average price of $0.23. At this point, we decided to add email as a required field. After such a small adjustment, the price for registration has increased slightly, you can draw your own conclusions.
We received another 200 registrations at a price of $0.25. Total 511 registrations with an average price of $0.24. The webinar went well, a lot of positive feedback and thanks were from the audience by the end of the broadcast.
The next broadcast was on March 7, we decided to involve coaches in the process There was no particular difference in price, here are the results for recruiting on the second web:
Since the first webinar was especially important, most of the budget was assigned to it. After the first 6 days of work, we got the following result:
Result: 770 registrationswith an average cost of $0.25 for 16 days.
Summing up
Showed great results! We work further
770
Registrations
$0.27
cost for registration
16
working days
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