Webinar with a Moscow psychologist

After analyzing the previous work, we decided to leave placements only on Instagram.

Advertising campaigns remained from the past promotion. It was decided to replace creatives and focus on women. From the interests they took psychology, yoga and a similar audience to those who had previously bought a similar product. The result fluctuated around $0.70 for registration, and the hamster-targetologist slowly scaled up the advertising campaign.

Since the creatives received a good response, and the product solves the pains of each person, it was later decided to launch at all without choosing any audiences. The difference in the price for registration amounted to several cents.

In the course of work, the customer set a limit on the cost of traffic for this product, and with a decrease in the budget, the price for registration also decreased.

Here are examples of the best creatives: