Case Facebook/Instagram
21
Days
1217
Registrations
$0.75
For registration
A little about the project
TA:
Businessmen, startups
GEO:
European part of Russia
GOAL
Bring as many customers as possible to register in the platform using referral links
KPI:
The lower the better
A client addressed us with the task of bringing as many clients as possible to register with the platform using referral links. What about us? If we have to, means we have to!
Working process
This is what the site looks like. All registrations are based on referral access, a rather interesting and popular direction. For full registration, you need to go through three stages, only after that the user gets into his personal account. Therefore, we optimize the display of ads and consider only those who have gone all the way as a conversion. The client received a subscriber in the platform from a direct about 100 rubles. Of course, he wanted even cheaper, but he did not set a clear KPI. Hamsters set the bar at $0.66 and started work.
Creatives from the start performed well, and we just added new campaigns so that people would register using different referral links.
An example of the best creative
Summing up
The work is still ongoing, so this is an intermediate case. Wait for the new results.
21
Days
1217
Registrations
$0.75
For registration
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