Case Facebook/Instagram

Tony Robbins – Wake up the giant in you

4653

applications

$0.15

request cost

27

days of work

Introduction

Have you ever awakened the giant in you? If you understand what we are talking about, then the hero of this case is known to you for sure. Or maybe you yourself attended his event? If yes, then we envy you, and we were lucky to work with Tony Robbins. Therefore, we, marketers, were satisfied in our own way.

About the project

Working process

In the summer, we were approached by a client who organizes outreach educational events, in this case, a 4-day intensive by Tony Robbins in Singapore. The intensive took place in September.

 

Our goal is to warm up a potential client as much as possible before buying an expensive product.

 

To do this, we created 2 advertising campaigns:

 

  • The first led a person into a funnel
  • The second lead to the site.

On August 15, both advertising campaigns were turned off to deal with the entire flow of potential customers.

Summing up

An advertising campaign for the funnel has been running since July 19.
Received 4653 applications for $0.15.

An advertising campaign to the site with a direct invitation was launched in parallel and received 83 registrations.

4653

applications

$0.15

request cost

27

days of work

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