Case SMM
30%
increase of income
1000
new followers
60%
more requests
in Direct
Project description
Vaping or smoking caustic cigarettes? Of course vaping, but wisely, tasty and beautiful. This is the only way to convince an avid smoker of classic nicotine cigarettes to switch their gaze to something more attractive and less harmful to themselves and others. And without too much modesty, we succeeded.
Task
Make an Instagram account no less selling and attractive to a potential buyer than a VKontakte group. Highlight the site with a delicious visual and offers among competitors.
Problem
Unattractive visual of the Instagram profile. Boring and faded posts that do not catch and do not sell the product.
What we did
To attract a potential audience, we used mass liking and mass following. Unfortunately, targeted advertising and promotion of posts were not available to us. Facebook’s advertising policy does not allow ads that promote tobacco, drugs, or similar products that are harmful to health.
Summing up
When we took this profile, it had 600+ people. Moreover, 500 of them, the customer admitted, were bots. Now the account has 1500+ subscribers. In addition to the Vkontakte page, which was the main online selling platform, Instagram was also added. Now it’s juicy and enticing. It sells.
People comment, ask prices and write to direct. Which is clearly seen in the screenshots above. The number of requests compared to the start increased by 60%, profit by 30%.
30%
increase of income
1000
new followers
60%
more requests
in Direct
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