Case SMM
5551
New target
followers
9000
Likes on the
promoted post
190 000
Reach of the
target audience
Project description
April 2015 we received not just a project, but a promotion of a referral link of a young project (credit network) Webtransfer. The request was obvious – to increase the number of partners who registered through his link, but it was necessary that people not only register, but also invest at least $50 to get started. After a long study of the product, site and mechanism, we made a media plan and got to work. I want to say right away, in order to understand how everything works, we had to register for a referral and become a partner by investing money.
A TASK
Attract for the customer the maximum number of working partners through his referral system. Convey to potential partners the idea that the Webtransfer credit network is a long-term and stable project.
PROBLEM
The Webtransfer credit network is still quite a new network on the market, we are faced with the problem that people in this area do not really trust something new, and people who have not invested at all are wary of such projects and believe that such things – this is a “scammer”. VKontakte does not allow launching retargeting for such a business area, and it is also impossible to work through the exchange. There were problems with the admins.
The target audience
We decided to work with people who are already familiar with such systems, and also had experience in investing in such projects.
WHAT WAS DECIDED TO DO:
Increase the number of real screens of partners’ payouts, and his screens as the main partner. We created a communication section where everyone can ask a question and get an answer + asked everyone who has already invested and earns to write detailed reviews.
WHAT WE DID
STAGES OF WORK
GOT A RESULT
The action got:
more than 6,000 reposts and more than 8,830 likes (on the screen you see a little more than 3,000, but this is because we decided to write a case two weeks later, and people deleted the repost after the end of the action.
But on the video below you will see that there are more than 6,000 reposts and more than 9,000 likes)
5,551 people have been added to the group
Coverage in general amounted to: 190,000 people.
Coverage of 14,000 – 19,000 people a day has become normal
In fact, we received a sufficient number of detailed reviews from new partners, which increased loyalty to this company.
GOT A RESULT
Records with surveys scored more than 60 responses. For this specific business, this is an excellent result, because in terms of answers, likes and activity, we outdid groups in this topic with 100,000 people.
We launched the game with the opportunity to get $50 and placed it in groups with the target audience (by clicking on the picture you start the game. What am I telling you, play it yourself.) Click on the link: https://vk.cc/3NK0tF
In the end: My favorite moment =)
Summing up
We were able to achieve the goal set before us, and the client was satisfied.
Project cost - $500
5551
New target
followers
9000
Likes on the
promoted post
190 000
Reach of the
target audience
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