Case Facebook/Instagram, Leadgen
5 200
New followers
$0.02
Cost for one follower
112%
Conversion in follower
Task
Gather a friendly community of people interested in learning English to communicate with the audience and receive feedback on the method of memorizing words.
The project is non-commercial, so promotion budgets were minimal.
What we did
Can’t entice anyone with publics for learning English? We don’t think so! If you have a cool idea and a competent approach to promotion in just 2 months, you can collect more than 5,000 active and interested subscribers.
The Words Study project is a new interesting technique for memorizing words using video associations. Very sticky and really works, we tell you.
What we did
We developed a bright and memorable design in the style of pop art
We diversified the content with all kinds of interactives, useful headings, checklists. Useful information is saved, sent to friends, which helps to organically increase coverage.
When the page was ready to receive traffic, an advertising campaign was launched. Videos with associations were used as creo. And, we must admit, they worked just great:
In the first month, the price of a subscriber was approximately $0.05.
In the second month, we optimized the advertising company and received:
Why is a subscriber cheaper than a click? Because there are so many ad saves, users liked the video and content on the page. There were a lot of reposts and saves.
In 2 months, we received 5,200 new subscribers, while the target percentage is the maximum. Because competitive mechanics were not used to attract, and advertising was set up for the interest “learning English”.
Summing up
Depending on the niche, the price of a subscriber from $0.13 to $0.26 is currently considered acceptable. We managed to get subscribers 10 times cheaper!
The moral is this: even if you have small budgets for promotion, but the product is really valuable, we will still help you find your client.
5 200
New followers
$0.02
Cost for one follower
112%
Conversion in follower
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