Case Facebook/Instagram

ChickenEM – South Korean recipe chicken

2056

Leads

0.24$

Lead cost

1 month

of work

About the project

GEO:

Almaty, Kazakhstan
TA:

Local population
KPI:

1$

A client approached us with a very tasty and interesting product – chicken according to a South Korean recipe.

The task was to increase the number of applications, as well as reduce their price, as the company began to scale and open new points in the city.

The client worked with a contractor who gave traffic for 20-25 requests per day for $1.

What we did

We developed bright and tasty creatives with cool calls to action that were impossible not to click on)

We launched it and in the first two days of advertising received 70 applications for $0.70. Less cost per lead and more leads. But after a week of opening, the number of applications dropped to 20 per day, and the increase in the budget only increased the price of a lead.

It was decided to change the advertising strategy.

We launched creatives for reach (on Instagram) with a budget of $2 per day.
Gathered people who interacted with advertising.
Then we launched a retarget.

Such a strategy cuts off those people who are not interested in this product, and we get only a warm audience that is interested and ready to order. It delivered amazing results!

For a month of work, we reached a lead price of $0.24, which is three times less than the previous figure.

And unlike the first launch, this strategy made it possible to increase the budget without increasing the cost of a lead.

Summing up

During the month, we received 2,056 completed applications for $0.24, making 60-70 leads per day.

The client is satisfied, and we are satisfied with our result.

2056

Leads

0.24$

Lead cost

1 month

of work

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