About the project
-
TA:
women 23-45
-
GEO:
Russia
-
КРI:
leads up to $0.22.
Case Facebook/Instagram
27837
Registration for
lead-magnet
$0.22
Cost of registration
for all the time
8
Months of
cooperation
$6293
Budget
About the project
This is a 7-day women’s intensive from a gynecologist. The sale occurs by warming up the leads in the funnel. Initially, leads enter the funnel with the help of a free lead magnet, after which they get into messengers.
Our task is to bring as many interested women as possible to download a free lead magnet at the lowest cost per click, lead and give volumes.
About the project
TA:
women 23-45
GEO:
Russia
КРI:
leads up to $0.22.
Working process
What did you do at each stage of work with screenshots from the advertising account, creo, screenshots from the site, etc.
We started work on August 11th. First, we worked with 3 landing pages that had different offers. We also tested the funnel in ManyChat and the funnel with the game. The screenshot shows that most of the traffic was sent to landing1, since its average price was acceptable for further cooperation.
Here is a screenshot for the entire time of working with landing. Due to Facebook updates and the appearance of the attribution window, the average lead cost and quantity is not available.
During the work, a lot of tests were carried out:
At first they were launched on static, but there were situations when creatives were rejected. Therefore, we switched to a video invitation.
Video creatives that delivered great results:
Summing up
Given that the funnel was based solely on the messenger, the conversion to the created order was 3-5% with a payback of 4.
27837
Registration for
lead-magnet
$0.22
Cost of registration
for all the time
8
Months of
cooperation
$6293
Budget
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