Case Facebook/Instagram, Google
$26 700
Budget
7252
Leads
$3.6
Lead cost
1500%
ROMI
About the project
Niche:
Services
Source:
Vkontakte, Instagram, Yandex, Google Ads
KPI:
$4
GEO:
Moscow + St. Petersburg
Professional roller school in St. Petersburg and Moscow. It was decided to carry out the work in a comprehensive manner, connecting the main social networks.
As an offer, -50% for the first lesson was chosen. The main target is the parents of children (mainly mothers) from 3.5 years old.
Static banners were developed, as well as technical specifications for shooting a video for the customer, which could later be used in advertising.
By connecting cabinets without 20% VAT, we managed to save about $270 per month, for 16 months this is $4270.
Summing up
$26,670 were spent for 16 months of cooperation, more than 7 thousand applications were attracted, the proceeds from these applications amounted to $232,000. Considering that 85% of students renew their subscription for the second month, the revenue from subscription renewals amounted to $196,000 traffic payback for separately taken 2 months is 1500%, and revenue is about $426,670.
Even if advertising is completely stopped, having gained such a critical mass of customers, the business will continue to generate profits, but we continue our work and further.
$26 700
Budget
7252
Leads
$3.6
Lead cost
1500%
ROMI
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