Case SMM
5000
followers
from scratch
90%
increasement
of recognition
2
months of work
Project description:
Working with clients and getting positive results is always a pleasure. But it is even more pleasant to work with local projects, achieve goals and see how the business develops, thanks to your small contribution to the common cause. Such a project for us was the local restaurant of Georgian cuisine “Khinkalnya”. They literally gave us the face of the brand in the digital space. Well, we did everything possible on our part to “not fall with face into the mud.”
What we did
Maximized brand awareness in the region
Khinkalnya is an all-Ukrainian chain whose name is well known, and whose cuisine is adored. Therefore, it was not difficult to draw attention to this Georgian restaurant, the main thing is to appear massively in all possible resources so that as many potential audiences as possible learn about the opening and the product.
For these purposes, we have chosen several channels: advertising in local newsgroups, advertising with bloggers, targeted advertising.
This time we will not take boring screenshots with statistics and graphics, but will simply please you with live photos from the opening, where it was very crowdy with people.
And here he is… Our leader. Sculpts khinkali and treats customers of the restaurant. Now we can say for sure that we also had a hand in the success of that evening and the line for booking tables that lined up after the opening of the restaurant. literally and figuratively)
Maintaining social networks
It’s great to start a project from scratch. When you yourself lay the foundation, build strong walls and be sure that the house will not fall. In this respect, the hamster family is lucky. We were given to manage all the pages (Instagram, Facebook, Telegram), in which we constantly warm up the audience with useful and entertaining content, hold contests and maintain a mini-blog about the life of Georgian cuisine fans. Subscribers are happy to get involved in Khinkalnya’s interactive activities and give feedback.
For 2 months of work (since September 2019), more than 5,000 people have already subscribed to the Instagram account. If this continues, then by the end of the year we expect an increase to 10,000-12,000 subscribers.
The visual component and alluring lines are everything here. Therefore, we do not skimp on fantasy. We write about everything very tasty, with a Georgian soul and even with pepper.
Summing up
Here we could draw conclusions ourselves, but we decided that the best finale of this case would be a video review from the client himself. We continue to cooperate, feed with delicious visuals and results.
5000
followers
from scratch
90%
increasement
of recognition
2
months of work
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