Case Facebook/Instagram

Pride Laboratoria – Goods for health

300

Quantity of requests

$1.73

Cost for request

90%

Approve

A little about the project:

GEO:

Ukraine
TA:

35+
KPI:

$3.5 per application

We were approached by a customer to promote a set of health products. After reviewing the products, it became clear that these are “inside”, or, more simply, the most popular positions of health products.

In our case, there were 5 of them: a restorer for joints and muscles, bear bile (joints), a vascular rescuer, an ambulance for tissue regeneration and toothpaste.

Working process

We created a landing page with all the products at once, focusing on the first 3 products as much as possible.

After launching traffic to the landing, we encountered a large number of duplicates, people left requests for different products 2-3 times. We thought about how this moment can be optimized and found a solution.

We made a convenient filter for the formation of a single application. This simplified the interaction of the client with the site and removed duplicates.

So, the statistics on advertising from the Facebook account looks like this. And that’s without retargeting.

Impressive with % approval and upsells. If you work with affiliate programs, then you can not hope for an approval of 40%, even in the “inside”, right there about 90%.

The client herself called and processed applications with upsells, like a top Sales Department Supervisor.

Summing up

That rare moment when you can be proud not of the number of leads, but of the quality. Out of 300 applications for $2, the percentage of closing was 90%.

300

Quantity of requests

$1.73

Cost for request

90%

Approve

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