About the project:
-
TA:
People who have pets
-
GOAL:
At least 50 reviews per month
-
Term of the work:
6 months
Case Amazon
6133
Leads
$2.4
Cost for lead
552
Purchases
375
Reviews
Introduction
We have repeatedly collaborated with people who build their business on the Amazon platform.
And this time, we were addressed by a client who needed to raise his rating in order to gain a competitive advantage in his niche. Goods for animals is a promising product, the demand for it is always good, but there are many competitors.
About the project:
TA:
People who have pets
GOAL:
At least 50 reviews per month
Term of the work:
6 months
What we did:
We started our work by developing bright and attractive creatives that will definitely impress animal lovers. They showed excellent results, all that remained was to monitor the conversion rates to the purchase and the number of reviews.
Let’s get to the results:
Advertising budget $14,720
Number of leads 6133
Cost per lead $2.4
Number of purchases 552
Cost per purchase $26.7
Number of reviews: 375
Cost per review without gift card $39.4
Summing up
For 6 months of work, we raised the rating from 3.7 to 4.5 and provided customers. The set KPI was achieved.
6133
Leads
$2.4
Cost for lead
552
Purchases
375
Reviews
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