Case Facebook/Instagram

Life Grass — Wheatgrass juice

900$

Budget

3,5$

Сost for lead

75%

Approve

About the project

A manufacturer of an unusual product turned to us - natural wheatgrass juice. Juice is supplied in packs of 30 pieces, since the course of juice is designed for a month. The purchase price of the course was $34, so already at the initial stage it was worth concentrating on a solvent audience. The further the more interesting) TA : Guys, girls involved in sports, fitness, watching the body, who eat right and monitor their health GEO : All Ukraine, except for the occupied territories KPI: There was no clear KPI, since the product is new, and it was necessary to reduce the price of the lead as much as possible

About the project

TA:

Guys, girls involved in sports, fitness, watching the body, who eat right and monitor their health
GEO:

All Ukraine, except for the occupied territories
KPI:

There was no clear KPI, since the product is new, and it was necessary to reduce the price of the lead as much as possible.

A manufacturer of an unusual product turned to us – natural wheatgrass juice.

Juice is supplied in packs of 30 pieces, since the course of juice is designed for a month. The purchase price of the course was $34, so already at the initial stage it was worth concentrating on a solvent audience.

The further the more interesting)

What we did

At the beginning, the approval rate for applications was 40%, which did not suit the client at all. But the customer did not have any analytics tools, and we strongly insisted on connecting AmoCRM. We also connected UTM tags, conducted a thorough analytics, and concluded that a high% of confirmed orders are mainly in large cities and this audience is engaged in fitness.

After the reconfiguration, the cost of the lead remained the same, but the approval doubled and amounted to 75%.

Work began on January 15th. Initially, we launched different creatives for testing in order to understand which has better clicks.

The images were both with juice only and with beautiful girls drinking juice.

Based on the results of two days of the test, creatives came in better, just with juice, without girls))

Here are they)

Summing up

Approval amounted to 75%. The audience “Fitness and a healthy lifestyle” showed itself best of all.

The price of the client’s lead was quite satisfactory, which cannot but rejoice. And when the % of confirmed orders were “fixed”, things immediately went uphill.

900$

Budget

3,5$

Сost for lead

75%

Approve

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